Collection: SLAY™

Our Founder Story:
The journey of SLAY™ began two and a half decades ago, when a bright-eyed young girl inherited a Danish butter cookie tin full of her great-grandmother's tiny glass beads. Enamoured by those tiny sparkles of light, this self-taught entrepreneur created her first brand, SPARKLE, and a fully bootstrapped profitable business of selling customized beaded accessories at just 12 years of age. 25 years, an MBA, and the disillusionment of corporate life later, she returned to her first business venture to create SLAY™.

Our Purpose:
SLAY™ strongly supports the welfare of homeless animals in India and Singapore, and a percentage of our profits are donated to verified organizations doing excellent rehabilitation work in this space.

Every SLAY™ product that you purchase supports us in this cause, and we truly value your support!